Wednesday, 16 November 2011

Martin Girard

Martin Girard is a local commercial photographer who focuses mostly on advertising work, but also works in editorial and on personal work as well. A member of Shoot Studio, which consists of 4 other local highly respected photographers based in Montreal, Girard brings his impressive track record to the table at Shoot Studio and shows that he is truly a creative man; he's shot photos for Rogers (for more than 5 years on their campaigns), Bombardier, Budweiser, BMW, Volkswagen, Air Canada, Dairy Farmers of Canada, and many others. He began his career as a photographer by first obtaining a DEC in photography, and then become one of L.L Lozeau's (a photo store in Montreal) retouchers. Eventually, he shifted to shooting fashion photography, and being an assistant for many successful photographers in the area and also doing their retouching from time to time. As a professional photographer today, he loves being able to mix creativity with his job and the many technical aspects that comes with it, and the travelling opportunities that he encounters sometimes. He feels as a whole that photographers are people-people, that they have to truly love people to love their own work/what they do for a living, and that you need to get your own kind of "kick" out of photography, instead of just doing it because of the money involved. He believes that despite the vast technological aspects concering photography in general, (photoshop, lighting, lenses, cameras, etc) that nothing can ever replace years of experience, and that that is more important than anything else when you are a professional photographer. He also believes that you should never stop growing as an artist/photographer; finding a niche and mastering it as much as you can is always important, but knowing various styles and being able to go between them is what a good photographer does and is what one should do to be successful, along with being able to sell yourself and be confident in your work.




http://www.shootstudio.ca/sets/martin-girard

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